Simple, transparent pricing

The theme is free forever. The Co-pilot has a generous free tier. Pay only when you want it to do the work for you.

Not sure yet? Why SailWP · How it works · vs WordPress

Theme

SailWP theme, free forever

A complete WordPress block theme that replaces 8 plugins. SEO, analytics, 2FA, cookie consent, backups, multilanguage, SVG uploads, and starter templates all built in. No upsell, no nag screens, no premium tier.

Free

The whole theme. No locked features.

€0

Free forever — GPL v2+

Block theme (FSE) with 94KB total payload
Built-in SEO, analytics, 2FA, cookie consent
Backups, multilanguage, SVG uploads
10 palettes, 4 fonts, starter templates
2-minute setup wizard
Works with any WordPress host

Download the theme

The Co-pilot plugin

Co-pilot

Free for advice. Pro to take action.

Free is genuinely useful: ask it anything about your site, get clear answers, draft copy, plan changes. Pro lets the Co-pilot do the work for you, redesigning pages, fixing headings, wiring up your contact form, generating images. One price, no upsells.

Free

Talk with the Co-pilot anywhere in WordPress. Voice and uploads always on.

€0

Free forever, no card required

Persistent chat rail in admin and front-end
20 conversations per day
Voice input in your own language
Upload Word docs, PDFs, images
Mobile bottom-sheet UX
Advice and drafts only, you do the editing

Download free

For makers

Pro

The Co-pilot stops talking and starts doing. Cleanup tools, page redesigns, image generation, all from one chat.

€19 /month

or €190/year · plus VAT. Cancel any time.

Everything in Free
Unlimited conversations
5 fresh page designs per month (Claude Opus)
100 design refinements per month (Claude Haiku)
Cleanup tools: dedupe titles, normalize headings, carousel
Wire up your contact form to email
Generate custom images (Nano Banana Pro)
Priority support

Download & upgrade in plugin

Install free, upgrade in one click from the plugin settings.

The Cloud

Live now

One dashboard, every SailWP site

The Cloud is the platform layer that ties your theme, your Co-pilot, and your hosting together. One login, every install, single billing, team workspaces. Free to start — no card required. Sign in with the email on your Co-pilot account, or create a new workspace in seconds.

See what the Cloud does

Optional hosting

Available now

Managed WordPress hosting

Optional — the theme works on any WordPress host. But if you want the full managed stack, we've got you. SailWP pre-installed, free SSL, daily backups and automatic updates. 30-day money-back guarantee.

Starter

For a personal site or a small project.

€10 /month

Billed €120/year

2 sites
10 GB storage
50,000 visitors/mo
Free SSL + daily backups
Email support

Start with Starter

Questions about pricing

No. The theme works fine on its own, and the Co-pilot works on any WordPress site, with any theme. Use what you need.

Free will tell you what to do. Pro will do it for you. On Free, ask "fix the duplicate titles on my site" and you get clear instructions. On Pro, you say the same thing and the Co-pilot fixes them. Same model under the hood, different permissions.

Yes. No lock-in, no cancellation fees. One click in the customer portal and you're back to Free. Your work stays, only the Pro tools turn off.

Everything the Co-pilot built stays on your site forever, designs, fixed headings, generated images, everything. WordPress owns the content, not us.

Get in touch if you manage multiple client sites or run a nonprofit — we're flexible.

Ready to get started?

Try the theme for free. Upgrade to hosting when you need it.

Download free theme See hosting plans